Rehan Malik Store

Project background

Elevated conversion rate and brand experience across the store journey, driving strong quarterly order volume.

Rehan Malik Store needed a premium digital experience aligned with a luxury fragrance positioning—conversion and brand perception had to move together.

Challenge

Rehan Malik Store required higher conversion efficiency and a more premium digital experience to match the brand.

Without a coordinated strategy, channels compete for credit while the core constraint—often conversion or offer-market fit—stays unaddressed.

Strategy

We diagnosed funnel leaks, refined UX and merchandising, and aligned paid traffic with conversion-ready landing paths.

• Align channel goals to one revenue narrative
• Prioritize fixes by impact on margin and volume
• Document tests for institutional learning

Execution

CRO improvements, Shopify enhancements, and performance media were coordinated to lift order volume and conversion rate.

• Delivered: Shopify Development
• Delivered: Conversion Rate Optimization
• Delivered: Paid Media

Results

4,400+ orders / quarter — 2.48% conversion rate

• Orders: 4,400+ / quarter
• Conversion rate: 2.48%

Key learnings

• Store UX changes lifted conversion before additional ad spend
• Merchandising clarity reduced bounce on mobile
• Retargeting worked best with storytelling creative, not discount-only

What we would do next

Growth does not stop at a case study milestone—these are typical next horizons for a similar engagement:

• Bundle offers and gift-set landing pages
• Influencer-seeded content for prospecting
• Subscription or replenishment tests

Services delivered

• Shopify Development
• Conversion Rate Optimization
• Paid Media